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business

Fast-food brands may build loyalty through emotional experiences, not service alone

A study of more than 800 fast-food customers suggests that loyalty to a brand is shaped not only by satisfaction with the product or service but also…

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business

Films written by women make studios the most money, but budgets go to male filmmakers: Study

When the lights come back on and credits start rolling, it's easy to see that some of the most successful movies of the past few years—from "Avatar: …

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business

NCAA directs Air Peace to compensate passengers over delayed Lagos-Enugu flight

The Nigeria Civil Aviation Authority (NCAA) has directed Air Peace to prepare a compensation package for passengers affected by a delayed Lagos-Enugu…

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business

How Kenyan banks are becoming the engine behind EA economic growth

Kenya’s largest bank by customers, Equity Group.[Courtesy] Kenya’s economic growth is trailing its East African peers, raising questions about why t…

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