YouTube beefed up tools for creators on Wednesday as it competes with streaming rivals such as Netflix on the biggest screen in most homes: the television.
The Alphabet-owned video-sharing platform popular on computers, tablets and smartphones has been gaining audiences on televisions as "smart" TVs linked to the internet have become common.
YouTube's subscription streaming service has also been gaining traction, offering live broadcasting on more than 100 channels, in partnership with existing networks.
"It's the fastest-growing screen," YouTube chief Neal Mohan said of televisions at a presentation to content creators in New York. "So, it is a very large surface for all of our creators."
The new tools include ways to optimize content for display on large screens and offer the content in formats more akin to the TV norm of episodes and seasons.
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