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Why we should give an award to this hustler

We don’t know his name, but his beauty on Koinange Street was palpable. He carried organic loofahs that made him look like a butterfly after summer rains.

Where did get them from? They grow in semi-arid areas and are used in showering, helping you reach inaccessible parts of your body like the upper back.

They are soft to the body and compete with manmade loofahs. In primary school, we were taught how to use handkerchiefs as loofahs.

They are very friendly to the body. Ever tried them? Their presence on a high-end street should not surprise us; we are going organic. Noted adverts for organic foods in supermarkets?

This hustler, or better entrepreneur selling loofahs should be rewarded for creativity and innovation. Think of his sourcing. How does he collect all these loofahs? How does he aggregate them? How does he quality check, ensuring they are ready for the market?

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