Over the last couple of years, e-scooters have become a staple throughout Melbourne's central business district, with the rent-and-ride model offering many Victorians a convenient, accessible and environmentally friendly alternative to cars or other modes of transport.
Melbourne's ban is an important reminder that in order for emerging circular business models to be successful and sustainable, fundamental needs of customers and the community—like, in this case, safety—must be prioritized.
So what does the ban tell us about the viability of circular business models in Australia, and could it ultimately hinder the country's transition to a circular economy?
The state of the circular economy in Victoria
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