When tickets for Green Day's 2025 Australian tour went on sale, fans joined a queue—a ritual that has been practiced for decades on footpaths, on phones, and now online.
But as Green Day fans reached the purchase point, the price varied. For some, a seated ticket rose as high as A$500.
A week earlier, tickets to the Oasis reunion tour in the United Kingdom—arguably the hottest ticket in the world—rose by hundreds of pounds while on sale.
Ticketmaster calls this "In Demand" pricing. It's an instance of what is more broadly known as dynamic pricing.
What is dynamic pricing?
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