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Council of Governors Chairperson Anne Waiguru, Tharaka Nithi Governor Muthomi Njuki and his deputy Nyaga Muisraeli at Ura Gate Cultural Festival in Tharaka County. [Phares Mutembei, Standard]

Kenya’s vibrant and diverse cultural landscape has become an integral part of everyday life.

The Kenya Music Festival, for instance, is one of the country's largest and most influential cultural phenomena. It is an annual extravaganza that brings together thousands of participants from schools and communities nationwide.

But it is more than just a showcase of talent, it's a dynamic platform where creativity, learning, and ideas converge. Amid the drumbeats and the dances, it is a fertile ground to introduce and teach essential financial concepts by leveraging the power of culture to inspire and educate in a way that resonates deeply with the Kenyan spirit.

Even so, the Kenyan financial services sector is at a crucial crossroads, where weaving financial literacy into the everyday lives of our people is not just an honourable pursuit but a vital necessity for sustainable growth.

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