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When it comes to artificial intelligence (AI) and news production, Canadian news consumers want to know when, how and why AI is part of journalistic work. And if they don't get that transparency, they could lose trust in news organizations.

News consumers are so concerned about how the use of AI could impact the accuracy of stories and the spread of misinformation, a majority favor government regulation of how AI is used in journalism.

These are some of our preliminary findings after surveying a representative sample of 1,042 Canadian news consumers, most of whom accessed news daily.

This research is part of the Global Journalism Innovation Lab which researches new approaches to journalism. Those of us on the team at Toronto Metropolitan University are particularly interested in looking at news from an audience perspective in order to develop strategies for best practice.

The industry has high hopes that the use of AI could lead to better journalism, but there is still a lot of work to be done in terms of figuring out how to use it ethically.

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