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The Apple Series 10 is displayed during an event at the company's headquarters in Cupertino, California, on Sept. 12, 2023. Loren Elliott | Reuters

The new Apple Watch Series 10 hits stores on Friday. I've been testing it for the past five days, and there are enough refinements to appeal to first timers and those considering an upgrade. I wasn't necessarily excited when Apple announced the new watches earlier this month. The company revealed a slightly thinner design, somewhat larger screens and some software features that will apply to earlier models. But taken together, there's a good amount to like. The Apple Watch is part of the company's Wearables, Home and Accessories unit, which reported $8.1 billion in revenue during the fiscal third quarter, down 2% from a year ago. CEO Tim Cook said at the time of the report that two-thirds of Apple Watch buyers are still new to the device. The Apple Watch Series 10, as its name implies, marks the tenth year of the Apple Watch. It's the best yet, even if some changes are minimal.

What's good

The charging is great. The Series 10 has new coils under the back glass that charge it to 80% in 30 minutes. I could get plenty of juice for the day ahead by plugging it in while reading a book or taking a shower. A full charge lasts 18 hours, which has been standard since the Series 1.

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