What do you believe is the single most important factor driving up the cost of living in Nigeria?

Divisive political opinions are everywhere these days, but entrepreneurs might be wise to bite their tongues.

In a recent analysis of 19,898 Kickstarter campaigns, we found that budding businesses that expressed political views attracted less funding than ones that stayed apolitical.

As professors who study entrepreneurship, we wanted to understand the link between political expression and crowdfunding success. So we looked at thousands of campaigns launched over a two-year period.

We searched the campaigns for subtle expressions of conservative values—"Still remembering that all lives matter, regardless of color or religion and hoping to have made my idea of sandwich shop clear," to name one example—and more overt ones, like "Drain the Swamp and Defend MAGA Country."

We did the same thing with subtle liberal perspectives—like "I have become fed up and irritated by the lack of equality and diversity within media"—and overt ones, like "I believe that art matters + and the magic is real. Also: Black lives matter."

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