International research involving Monash University has shown that businesses can achieve financial success by embracing critical global issues such as climate change, poverty, human rights violations and medical breakthroughs as a core mission.

The study, published in the Journal of Marketing, explores social profit orientation, a concept where organizations simultaneously generate profit and foster societal well-being.

Social profit orientation differs from corporate social responsibility in that social progress is part of the organization's central mission, rather than a by-product of its activities.

The research was led by Professor Leonard Berry from the Mays Business School, Texas A&M University with researchers from Monash Business School, Gabelli School of Business at Fordham University, Tobin College of Business, St John's University and NHH Norwegian School of Economics.

The study investigated social purpose organizations such as financial services organization Oportun and educational not-for-profit First Book, but also included the global giant Salesforce and an Australian medical research organization, the Children's Cancer Institute (CCI).

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