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Bancassurance, as indicated by the PWC 2015 banking survey report was introduced by relatively few banks into the Ghanaian market in 2014.

The report explains Bancassurance as the collaboration between banks and insurance companies to provide insurance services to its clients. Interestingly, after 10 years since Bancassurance’s introduction to the Ghanaian market, the standout offering of Bancassurance across banks is thought of to be the same.

However, Standard Chartered’s approach to Bancassurance and how it seamlessly integrates insurance services to provide unmatched value, convenience and an unrivalled product sets it apart and could define a new trend.

At the core of Standard Chartered’s Bancassurance is the understanding, that clients seek financial solutions that offer both investment opportunities and protection.

In this regard, the Bancassurance offering is carefully tailored to address this need by combining the unique strength of the bank and insurance to provide holistic financial management.

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