What do you believe is the single most important factor driving up the cost of living in Nigeria?

President William Ruto received a goat present at Kahuro Shopping Centre in Kiharu, Murang'a County during his development tour in the region on Aug 9, 2024. [PCS]

President William Ruto's administration is intensifying its communication strategy to counter negative publicity that sparked public outrage and fueled Generation Z protests over two months.

As part of this strategy, the government is enlisting bloggers and influencers to promote projects like the controversial housing levy, which has damaged the President's image.

Bloggers have been hired to advocate for the affordable housing project, which some Kenyans have criticised as a scam. These bloggers are focusing on highlighting completed units and the funds used.

The Standard has established that bloggers, including those with YouTube channels and Facebook users, are being paid between Sh30,000 and Sh100,000 per month to post positive stories.

• Read More