Mohamed El-Sherif, Chairperson of Pyramids International Group, is a visionary leader in the exhibitions and conferences industry. As the leader of Pyramids Group, one of the most prominent companies in the MENA region for organizing international exhibitions and trade fairs, El-Sherif has made significant contributions to the field.
With a career spanning over 27 years, El-Sherif has been at the forefront of the fashion and exhibitions industry, leaving an indelible mark through his innovative approach and passion for connecting industries globally.
El-Sherif’s journey into the world of exhibitions began with a strong passion for the fashion industry. In the early 1990s, he recognized a gap in Egypt’s exposure to international fashion trends and decided to address it by organizing the country’s first-ever fashion show, Defile Creation. This bold move not only introduced Egypt to global fashion trends but also laid the foundation for Pyramids Group, which was founded in 1993.
Under El-Sherif’s leadership, Pyramids Group rapidly expanded its operations beyond fashion. The company grew to organize exhibitions and conferences across a range of industries in countries like Egypt, Turkey, and Iraq, becoming one of the most influential exhibition organizers in the MENA region. Today, Pyramids Group plays a pivotal role in connecting businesses from across the globe, facilitating international trade, and showcasing innovations in fields as diverse as textiles, construction, and consumer goods.
El-Sherif’s influence extends far beyond the Pyramids Group. His leadership is reflected in the various high-profile positions he holds, including:
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