What do you believe is the single most important factor driving up the cost of living in Nigeria?

Sports fans are being bombarded daily with gambling advertising via social media in the United States—and the majority of ads could be in breach of regulations, according to a new study.

The findings, exposing non-compliance with the industry's codes, have prompted calls for strict legislation to better curb and police online gambling advertising, which has surged in recent years.

The rapid review, led by marketing experts at the University of Bristol in the U.K., found nearly 1,700 gambling ads were posted on X (formerly Twitter), Instagram, TikTok, and Facebook by four leading sports gambling brands during a single week, equating to more than 230 ads each day.

More than 4 in 5 (81%) were organic ads, as opposed to paid-for, and the majority of this type of ad (58%) were not clearly identifiable as advertising.

Three-quarters of the studied organic ads contained no responsible gaming messages or help hotlines and a significant proportion of them (8%) were also judged to be especially appealing to children, potentially flouting American Gaming Association (AGA) regulations.

• Read More