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Uganda, Kenya and Tanzania are expected to witness a dramatic surge in the usage of Rich Communication Services (RCS) as the modern industry standard for messaging is poised to revolutionise communication across Africa.

A report by a global communications platform Infobip released on October 14, 2024 indicates that RCS traffic in Africa and the Middle East is forecasted to grow by over 1,300 per cent, climbing from 545 million messages to a staggering 8 billion by 2029.

Data from tech analyst Omdia indicates that both Application-to-Person (A2P) and Person-to-Person (P2P) RCS traffic will experience substantial growth.

A2P RCS messaging, where businesses send messages directly to consumers, is predicted to expand from nearly 1.5 trillion messages in 2024 to more than 6 trillion messages by 2029, generating US$4.2 billion in revenue. In the same period, P2P messaging will continue to grow, significantly contributing to the increasing volume.

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