Public discourse campaigns often promote social responsibility, but do such discussions also impact our market behavior? Economists at the University of Zurich have published a new study that shows that engaging in public discourse increases socially responsible market behavior—regardless of participants' social norms and values.
Movements such as Fridays for Future and organizations such as the World Economic Forum support discussions on how consumers and firms can take action to mitigate climate change. Behavioral economists at the University of Zurich have now investigated whether and how such public discourse influences consumer behavior.
The study is published in the journal American Economic Review.
Experiments reveal effects of communication
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