Uganda’s online shopping is expected to expand by 18 percent, grossing at least $74m (Shs275.5b) in revenue this year.
The growth, Knight Frank indicates, will largely be boosted by a gradual shift by traditional shops that continue to adopt digital retail services.
In a report highlighting East Africa’s Retail Landscape for the 2024 second quarter ended June, Knight Frank notes that despite its enduring popularity and resilience, traditional retail continues to encounter numerous challenges, such as the expansion of modern retail, the rise of e-commerce, and shifting consumer behaviours.
Therefore, the report further notes that to address these challenges, “an increasing number of traditional shops are gradually adopting digital retail services” under several online shopping stores, whose projected market volume is expected to increase to at least $128.6m (Shs478.9b) by 2028.
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