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A new study by Zahra Sharifonnasabi, Senior Lecturer in Marketing and Co-Director of the MINDS Research Group at Queen Mary University of London, sheds light on the link between "home" and psychological well-being for people who frequently move across countries. The work is published in the Journal of Consumer Psychology.

The study, "Home and Psychological Well-being in Global Consumer Mobility," explores how individuals who travel or relocate often—like expatriates, digital nomads, or frequent international travelers—create and experience different types of "home." These findings offer important insights into how this impacts their mental well-being, sense of ownership, and identity.

Global consumer mobility refers to a lifestyle where individuals frequently move across borders for work, study, or personal reasons. This group often faces unique challenges, such as adjusting to new cultures and living environments, which can affect how they feel about "home" and their psychological well-being.

Different types of home

The study identified four main types of home, each with its own psychological benefits. These challenge the traditional idea of home as just one place:

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