It also said it would hold panel discussions and activities focusing on advancing African music’s global reach, as part of its sponsorship of the ACM.
The entertainment brand stated that the panel discussions would feature topics discussing strategies for pushing African artists to the international stage, innovative music production techniques, and navigating the rapidly evolving music industry.
“Panelists will offer invaluable insights on leveraging social media, forming strategic global partnerships, and utilising digital platforms to elevate African music worldwide,” the firm added.
It remarked that a second panel on ‘The Art of Sampling: How It Works and When Does It Become Theft?’ would discuss music sampling and explore its legal and creative aspects while addressing the fine line between musical inspiration and copyright infringement.
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