Panoramic view of the Standard Group converged newsroom. [Elvis Ogina, Standard]
Radio and television are the top sources for news among Kenyans despite increased digitisation in the country’s media industry over the past decade.
This is according to the latest Audience Measurement and Industry Trends report by Communications Authority of Kenya (CA), indicating that most Kenyans still rely on traditional sources for their news and entertainment needs.
“The radio sector is particularly vibrant, with 159 radio stations offering a wide range of content listened to in the fourth quarter of 2023-24,” stated the CA in its report.
“This variety ensures that listeners have numerous options to choose from, catering to different tastes and preferences. In the fourth quarter of 2023-24, audiences had access to 121 television stations, which provide an extensive array of programming."
Subscribe our newsletter to stay updated
Thank you for subscribing!
Subscribe our newsletter to stay updated
Thank you for subscribing!