Grapevine

L’Oréal Egypt Hosts 9th Annual Skin and Hair Summit, Unveils New La Roche-Posay Anti-Pigmentation Serum

L’Oréal Egypt hosted its ninth annual Skin and Hair Summit, drawing over 1,000 leading dermatologists from Egypt and the Middle East. The summit, accredited by the CPD Institute, was held at the Salah El-Din Citadel and focused on the latest developments and innovations in skin and hair care.

The summit featured four-panel discussions covering a range of topics, including hair science, acne treatment, hyperpigmentation, and anti-ageing. Dr Anna Kelly discussed hair science and androgenetic alopecia, while Professor May El Samahy focused on advancements in acne treatment. Professor Samia Essmat led a panel on hyperpigmentation, which saw the announcement of a new La Roche-Posay product. The summit concluded with an interactive anti-ageing session featuring Professor Shady Mahmoud and Dr. Amin Sharobeem.

On the sidelines of the summit, L’Oréal Egypt, through its international brand La Roche-Posay, unveiled its latest skincare innovation: MELAB3, a new serum designed to address localized pigmentation issues such as age spots and post-acne marks.

The MELAB3 serum, developed after 18 years of research and 121 scientific studies, is the first dermatological discolouration and dark spot solution powered by Melasyl™ with 10% Niacinamide. The anti-ageing serum visibly reduces a range of skin discolouration, including sunspots, age spots, post-acne marks, and even the most persistent dark spots, with long-lasting results while respecting the natural tone of all skin.

“We are delighted to launch the 9th edition of the Skin and Hair Summit as a testament to our commitment to providing a platform for knowledge exchange and innovation,” said Dave Hughes, L’Oréal Egypt Managing Director. “This event continues to be a cornerstone for empowering the beauty industry and fostering collaboration among experts. We’re incredibly proud to have welcomed such a dedicated group of doctors who are passionate about staying at the forefront of innovation. L’Oréal’s commitment to R&D has been instrumental in driving these advancements.”