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Local startup taps sports and creative economy with super app

Truly Kenya Ltd founder and chairman Alex Chesosi. [File, Standard]

Amid Kenya’s burgeoning youth restlessness, a local startup has embarked on ambitious plans aimed at harnessing the energy of the youth population.

Truly Kenya Ltd aims to create new economic opportunities for the country’s growing youth population, with its sights on the sports and creative economy sectors to provide economic opportunities as well as showcase Kenya’s potential and attract investors.

The firm has bagged major partnerships with three firms with a global footprint in its bid to tap into a demographic shift that could reshape the country’s economy.

It will partner with Urban Icon International to set up two facilities in Nairobi and Mombasa, Super Star Pro Golf in organising golf tournaments in Kenya that will be graced by world-renowned athletes and Imagine BC to develop the first Kenyan super app.

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