Kenya Tourism Board CEO June Chepkemei gives her remarks during the inaugural meeting of the Kenya Adventure Tourism Product Club. [Courtesy]

The Kenya Tourism Board (KTB) is rallying Kenyans in diaspora to support the country to hit three million tourist arrivals a year.

The marketing agency this week launched a tourism marketing drive dubbed ‘Ziara Kenya One Diaspora One Tourist’ that seeks to harness the diaspora’s networks to attract at least one tourist per diaspora member annually, thus helping catalyse growth in the tourism sector.

While addressing the Kenyan diaspora during the launch of the campaign at the Kenya House on the sidelines of Paris Olympics, KTB chief executive June Chepkemei said the campaign is an indication of the confidence that the board has with the diaspora’s power to play a role in driving tourism to Kenya.

“The Kenyan diaspora is a formidable and equally patriotic community that continues to shape the fortunes of our nation. This campaign will harness the passion and goodwill of this community to boost tourism,” she said.

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