TikTok logo. [Courtesy]
TikTok has begun rolling out its advertising platform in Kenya, marking a significant step in its efforts to expand monetisation in Africa.
While not all business accounts have access to the advertising options yet, this move indicates that the platform is actively working towards a full launch of its ad platform in Kenya.
Kenya is among the first countries in Africa to gain access to TikTok's advertising platform, sparking optimism about the growth of the digital marketing industry, especially for small and medium-sized enterprises (SMEs).
Who Can Run TikTok Ads?
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