Kenyan president William Ruto launched East Africa’s biggest travel expo, Magical Kenya, this past week, with the key highlight being the announcement of a Digital Nomad Work Permit and the Transit and Long Connection Travellers Electronic Travel Authorisation (ETA).
Designed to allow global digital professionals to live and work in Kenya, the work permit and ETA are designed to allow, President Ruto said, global digital professionals and their families to live and work in Kenya, as well as experience the wonders of Magical Kenya every day, all while serving clients from anywhere in the world.”
The Magical Kenya Travel Expo (MKTE) attracted a number of players from Uganda’s hospitality sector, with many walking away with nuggets of information.
“When President Ruto came to the opening, he told us of their 2024 goal to have 2.5 million arrivals and double the number by 2027. I thought that’s ambitious but achievable if worked on. So setting ambitious targets and following up is one, and giving relative investment is another,” Emmanuel Njuki, the director of Sunset Adventures, told Sunday Monitor.
“I came to attend the Magical Kenya Tourism Expo to expose myself to a tourism market that’s bigger by value and players, and also create networks with tour and travel players, lodge owners and experienced suppliers from around the world. I am happy that this expo has given me all those,” he added.
