Jumia Technologies has restructured its operations in East Africa, appointing Mr Vinod Goel to head the region.
The new structure creates a centralised operational zone for the region, in which the two units in Uganda and Kenya, will be under the direct leadership of Mr Vinod.
His appointment aligns with the New York Stock Exchange-listed company’s strategy of developing senior leadership in key regional markets.
The strategy has already been piloted and is working well in West Africa where Jumia generates substantial collaborations in different countries within the region.
The move also seeks to optimise the efficient operation of Jumia’s subsidiaries at a time when East Africa is entering a growth phase, which is key in accelerating growth to achieve a sustainable profit position for Africa’s e-commerce giant.
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