Like many other technology companies, LinkedIn is all in on generative AI, the artificial intelligence systems that can create text, images and other media in response to queries.

The professional networking platform last month rolled out new AI features to help users search for jobs, tailor their resumes and create personalized cover letters from scratch.

Consumer-facing brands have shown more interest in LinkedIn, according to a May report by Emarketer, The market research firm credited the increased attention to new advertising formats and changes in user behavior on the Microsoft-owned platform.

The Associated Press recently spoke with LinkedIn Chief Product Officer Tomer Cohen about generative AI, the job market, brand marketing and TikTok creators. The conversation has been edited for length and clarity.

Q: The job market has been strong even though there are other economic challenges, such as high interest rates. What are you seeing on the platform in terms of hiring and recruitment?

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