Some firms are able to do this successfully, while others struggle. Creating an effective culture is important for the functioning of the firm—when employees feel aligned with the company's values, they are more likely to stay committed and perform at their best.
Previous research has shown that these values include integrity, respect, teamwork, quality and innovation. But things become problematic if a manager pays more attention to some values than others, creating a mismatch with the values of employees.
And our newsfeeds are full of stories that highlight the failures and successes of this balance.
Netflix for example has been celebrated for its "focus on values and performance over rules and controls." On the other hand, Boeing has been reported as turning from "a company that was relentlessly focused on product to one more focused on profit."
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