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How foreign operations are manipulating social media to influence people's views

Foreign influence campaigns, or information operations, have been widespread in the run-up to the 2024 U.S. presidential election. Influence campaigns are large-scale efforts to shift public opinion, push false narratives or change behaviors among a target population. Russia, China, Iran, Israel and other nations have run these campaigns by exploiting social bots, influencers, media companies and generative AI.

We have uncovered many examples of coordinated inauthentic behavior. For example, we found accounts that flood the network with tens or hundreds of thousands of posts in a single day. The same campaign can post a message with one account and then have other accounts that its organizers also control "like" and "unlike" it hundreds of times in a short time span. Once the campaign achieves its objective, all these messages can be deleted to evade detection. Using these tricks, foreign governments and their agents can manipulate social media algorithms that determine what is trending and what is engaging to decide what users see in their feeds.

Adversaries such as Russia, China and Iran aren’t the only foreign governments manipulating social media to influence U.S. politics.

Generative AI

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