Heirs Insurance Group, which comprises Heirs Life Assurance Limited, Heirs General Insurance, and Heirs Insurance Brokers, describes itself as a digital-first insurer that uses technology to make life insurance simpler and smarter.
Responding to questions about the attractiveness of insurance amid dwindling income, Onifade said, “For us, it is about awareness and understanding that insurance is crucial, particularly when the economy is not so good. During this period, the education of the child is key and having insurance to fall back on can help.
“A trader needs to get insurance for his shop. If you have a car, you need to have insurance so that you have something to fall back on and that is why we say it is about awareness. We tell people that it is important to make insurance a lifestyle decision.”
He added that as far as the life business was concerned, the company had made about 90 per cent of its revenue from the retail segment.
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