Artificial intelligence (AI) has begun to permeate many facets of the human experience. AI is not just a tool for analyzing data—it's transforming the way we communicate, work and live. From ChatGPT through to AI video generators, the lines between technology and parts of our lives have become increasingly blurred.
But do these technological advances mean AI can identify our feelings online?
In our research published in the International Journal of Market Research, we examined whether AI could detect human emotions in posts on X (formerly Twitter).
Our research focused on how emotions expressed in used posts about certain non-profit organizations can influence actions such as the decision to make donations to them at a later point.
Using emotions to drive a response
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