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A new study led by Dr. Andreas Bayerl from Erasmus School of Economics, Dr. Yaniv Dover from The Hebrew University, and Prof. Hila Riemer and Prof. Danny Shapira from the Ben-Gurion University of the Negev has identified a significant and consistent gender rating gap in online reviews, revealing that women's average ratings are higher than men's across major platforms such as Amazon, Google, IMDb, TripAdvisor, and Yelp.

The research paper titled "Gender rating gap in online reviews" is published in Nature Human Behaviour.

The findings reveal that, although women and men generally have similar attitudes about products or experiences, women are more hesitant to express negative opinions in online public forums. This reluctance may stem from societal expectations that place greater emphasis on communal and empathetic behavior in women, leading them to avoid backlash or negative evaluations.

The researchers stated "Our findings point to a broader societal issue. Women are less likely to express dissatisfaction in online reviews, not because they are more satisfied, but because they are more concerned about potential social consequences when expressing dissatisfaction."

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