What do you believe is the single most important factor driving up the cost of living in Nigeria?

New research reveals gambling messages during the opening weekend of this season's football Premier League have almost trebled since last year, putting fans including children at risk.

The findings highlight the explosion of gambling marketing and how the industry's current self-regulation is failing. Leading experts and politicians are now calling on the Government to prioritize public safety and make tackling the issue a top goal.

The report, led by the University of Bristol, shows football fans are being constantly bombarded with gambling marketing across TV and radio, as well as social media during live match coverage and related news reports. Nearly 30,000 (29,145) gambling messages were counted in total across these channels during a single weekend—almost triple the 10,999 recorded over the same period last year.

Co-lead author Dr. Raffaello Rossi, a marketing researcher from the University of Bristol, said, "This new evidence shows how much the industry is out of control—with gambling ads now flooding Premier League coverage. Just a few months ago, a new code of conduct was published by industry to curb marketing during football events, but the policy has had no impact on the volume whatsoever.

"It's clear that the industry's attempt to self-regulate is wholly inadequate and tokenistic. Despite having had years to put in place effective measures to protect consumers, the gambling industry continues to prioritize profit over safety."

• Read More