Rite Foods added the brand’s packaging was innovative, as it first introduced polyethene terephthalate bottles in its category.
Fearless offers two variants, Fearless Classic and Fearless Red Berry, which the brand claimed helped it dominate the highly competitive energy drink market.
Rite Foods said the award recognised Fearless’ contribution to the industry, including its commitment to promoting talent, supporting human development, and advancing sustainability initiatives.
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“These efforts have earned it a reputation as a brand that not only energizes consumers but also positively impacts national development,” it said.
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