What do you believe is the single most important factor driving up the cost of living in Nigeria?

When it comes to studying entrepreneurship, a lot of effort is spent trying to determine the personality traits that distinguish enterprising individuals from other people. However, simply possessing these characteristics does not necessarily mean that someone will set up a successful business—what really matters is the way that these traits influence and shape a person's intentions.

The concept of entrepreneurial potential refers to a person's natural ability to perceive opportunities and act on them, to create value by starting new businesses, and to find innovative solutions when faced with uncertainty.

More broadly, it has to do with individual freedom to change, grow, develop and adapt in relation to market uncertainties and opportunities. Entrepreneurial potential is more about the likelihood of entrepreneurship that derives from someone's personality than entrepreneurship itself.

This potential is the product of a complex bigger picture, which also encompasses an individual's skills, their economic and social circumstances, and their ability to manage the risks associated with creating and growing a new business.

One of the most interesting aspects of entrepreneurial potential is that it varies significantly depending on the generation to which an individual belongs, as each generation is influenced by different historical, economic and cultural contexts that affect attitudes towards entrepreneurship.

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