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Empowering one woman at a time with Mama Fua app

Gwiji connects ‘mama fua’ with household clients in need of their services, with prices beginning as low as Sh1000. [Courtesy]

We live in a digital economy. Today, consumers can access goods and services online, through their smartphones, in the comfort of their homes.

However, some sectors seem to have been left behind where many have been digitised.

Key among these is the ‘mama fua’ or ‘dhobi’ (laundry) industry, where women from urban informal settlements avail themselves to perform everyday household chores for suburban residential households.

We all know these women. Walk around any estate, and you will see them sitting in a group outside the gates, waiting for the opportunity to work.

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