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In a blog post, the social media giant stated that it had expanded its monetisation programmes since 2017, enabling more than four million creators to earn money through videos, reels, photos, and text posts. Payouts for reels and short videos surged by over 80 per cent in the past year.

“As we’ve expanded from just providing monetization for longer videos to also including reels and posts, overall payouts have grown. In the past year, Facebook has paid content creators more than $2bn for videos, reels, photos, and text posts. During that time, payouts for reels and short videos have grown more than 80 per cent,” the company stated.

Meanwhile, the new Facebook Content Monetisation programme merges three existing Facebook-funded creator monetisation initiatives – In-Stream Ads, Ads on Reels, and the Performance Bonus – into a single programme.

Meta explained that this integration streamlines monetisation for creators, allowing them to earn from multiple formats with unified insights.

“We’re proud of how our monetisation programmes have helped creators thrive on Facebook, but we know that the varying availability, eligibility requirements, and sign-up processes of our different programmes have resulted in some creators missing opportunities and others not being eligible to earn from all available formats.

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