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Around two-thirds of consumers have used a food-ordering app at least once for takeout, delivery or both, according to the September 2024 Consumer Food Insights Report (CFI). Over half have used an app for a delivery order. Of those who say they have used an app to order food, nearly half report using one for either delivery or takeout at least once a week.

The survey-based report out of Purdue University's Center for Food Demand Analysis and Sustainability (CFDAS) assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources. Purdue experts conducted and evaluated the survey, which included 1,200 consumers across the U.S.

"The COVID-19 pandemic changed the economy in many ways, particularly in the service economy," said the report's lead author, Joseph Balagtas, professor of agricultural economics at Purdue and director of CFDAS.

Earlier this year, the U.S. Department of Agriculture (USDA) reported that spending on food-ordering apps for deliveries from full-service restaurants quadrupled between prepandemic months and 2022. The trend prompted the CFDAS team to partner with Valerie Kilders, assistant professor of agribusiness marketing at Purdue, to measure and evaluate consumer usage of the apps.

When ordering food online, 68% of consumers say they "sometimes," "often" or "always" use discounts or promo codes.

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