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Coca-Cola Nigeria misled consumers on product changes – FCCPC

The Federal Competition and Consumer Protection Commission (FCCPC) said it has concluded a comprehensive investigation into Coca-Cola Nigeria Limited and the Nigerian Bottling Company Limited (NBC), uncovering significant transparency and consumer communication breaches.

The inquiry, initiated in June 2019, centred on the companies’ shift from traditional sugar to non-nutritive sweeteners in their Coke, Fanta, and Sprite brands, a change not adequately communicated to consumers.

According to a statement signed by the management, FCCPC’s investigation revealed that Coca-Cola and NBC had repeatedly violated the Federal Competition and Consumer Protection Act (FCCPA), particularly concerning misleading trade descriptions and unfair marketing tactics.

It said the companies marketed the “Original Taste, Less Sugar” variant as identical to the classic Coca-Cola, despite differences in formulation. This misrepresentation extended to their other products, with similar undisclosed changes in Fanta and Sprite.

By December 2020, the FCCPC said it had gathered substantial evidence demonstrating these violations.

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