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Coast-based Sacco eyes digital tools in its expansion strategy

Imarika Sacco branch in Kilifi Town. [Nehemiah Okwembah, Standard]

Imarika Sacco has announced plans to rebrand to respond to emerging customer needs.

While marking its 50th anniversary, Sacco’s top leadership said the plans are hinged upon the need to empower its customers economically.

Speaking during the celebrations at Karisa Maitha grounds in Kilifi town, CEO George Ngala said the Sacco intends to invest more in technology to give efficient and timely service to its members.

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