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Unilever Egypt proudly celebrates the global 100-year anniversary of its iconic LUX soap by unveiling an exciting new chapter in its storied legacy. To mark this centennial celebration, Unilever launched a revitalized LUX bar soap range, proudly Made in Egypt, that includes an enhanced formula with Vitamin C, Vitamin E, and glycerin, designed to offer superior skincare benefits.

This milestone not only marks a century of LUX’s tradition of glamour, femininity, and strength but also introduces a groundbreaking new formula and modern packaging that reflect Unilever’s commitment to innovation and consumer satisfaction.

Since 1924, LUX has served women who cherish their beauty, offering not just high-quality beauty soaps and unmissable brand superiority but also a bold expression of femininity, built around pleasure and modern glamour.

Present in Egypt since more than 40 years, LUX fragrances and innovative formulas have always empowered a woman’s character and self-expression. It wraps her in an invisible cloak of confidence that reveals the different sides of her personality and femininity, enabling her to face her everyday challenges and accompany her through success.

Thanks to our partners, customers, retailers and traders, who play an essential role in delivering our beauty products to every woman across Egypt. Their support in availing our products on every shelf in a timely manner played in pivotal role in our business, allowing Egyptian women to enjoy a unique moment of self-care and beauty.

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