Tom Gitogo, Managing Director of Britam Group, at the launch of Britam's 2023 Sustainability Report. [Wilberforce Okwiri,Standard]

Britam’s innovation hub, BetaLab, has announced the selection of six high-potential startups for its 12-week pre-incubation programme. These innovative ventures will address critical challenges in real estate, savings, small and medium enterprises (SME) financing, and healthcare.

The selected innovators include Zereba - a pioneering super app that offers a deposit-free rental marketplace and streamlines real estate transactions, Amsha which leverages technology to create innovative savings solutions designed to resonate with young adults and Adapo - a dedicated fintech platform empowering SMEs and startups through equity crowdfunding.

Others are Chamazetu, a digital platform transforming the management of “chamas” (informal savings groups), Pesaflex which offers a secure and cost-effective bank-to-bank transaction solution to revolutionise payments for micro-small and medium enterprises and Medicod AI, a transformative healthcare and insurance software utilising advanced AI to optimise medical coding and billing processes.

These startups were chosen for their ability to address market needs within Britam and BetaLab’s areas of operation in the finance and insurance sector through insurance technology and financial technology.

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