There's a reason review sites like Yelp are so popular. No one wants to spend their hard-earned money on a dud product, or fork over cash for a bad meal. So we'll seek advice from strangers and use various clues to judge if a particular review is authentic and reliable.
But sometimes these cues can lead shoppers down the wrong path. Other times, the reviews are simply fake.
I'm a linguist who studies "word of mouth," or what people tell each other about their experiences. Advances in text analysis have allowed researchers like me to detect patterns and draw conclusions from millions of product reviews.
Here are some key findings from research that I and others in my field have conducted:
Subscribe our newsletter to stay updated
Thank you for subscribing!
Subscribe our newsletter to stay updated
Thank you for subscribing!
