Artificial intelligence (AI) is enjoying a long moment in the spotlight. But debate continues over whether it's a "shortcut to utopia" or possible harbinger of the end of the world.
Meanwhile, one group has quickly leapt on both the technology and all the hype—consulting firms. And they've been spending big.
Advocates of the technology are heralding a new era of professional efficiency for consultants. Once-tedious emails, presentations and reports can now be completed in a flash.
Many consulting firms have also already leapt at the opportunity to professionally advise other businesses on making the most of new generative AI tools.
So why does the consulting industry see such potential for transformation—and is hurling itself headfirst at this technology a good idea?
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