Amazon MGM Studios will soon join the Motion Picture Association, the lobbying arm of Hollywood's major studios announced.

The Seattle-based tech and retail giant—which distributes content via its theatrical arm, Amazon MGM, and its streaming service, Prime Video—will officially become the seventh member of the MPA on Oct. 1. Amazon backed the MPA's anti-piracy efforts as a board member of the organization's Alliance for Creativity and Entertainment.

Amazon is the second tech company after Netflix to gain MPA representation, a further sign of Hollywood's ongoing effort to embrace new ways of reaching audiences—mainly streaming.

The MPA—which has historically advocated for traditional movie factories making features for theatrical release—made waves in 2019 when it added Netflix to its ranks.

In addition to Netflix, the organization currently reps Disney, Paramount, Sony, Universal and Warner Bros. Discovery.

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