The South African arm of US online retail giant Amazon has launched a local marketplace offering featuring thousands of products across different categories, from toys to home appliances, baby and beauty.

Amazon.co.za said in a statement on Monday that the new "curated storefront" offering called Shop Mzansi would showcase "unique local products that reflect South Africa’s rich and diverse cultures".

These included toys, home and kitchen appliances, outdoor and braai, as well as luggage and beauty, which Amazon said would make it "easier than ever for millions of customers to find products from local small businesses in South Africa".

Robert Koen, managing director of Amazon: Sub-Saharan Africa, said Shop Mzansi, whose launch coincided with South Africa's Heritage Day, showcases more than 160 brands from new, emerging and established local businesses.

"South Africa’s entrepreneurial spirit is undeniable, and we are thrilled to provide a dedicated online store that provides opportunities to support the growth of small businesses so they can thrive in our economy."

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