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Chinese e-commerce company Alibaba has invested heavily in its fast-growing international business as growth slows for its China-focused Taobao and Tmall business.

BEIJING — Chinese e-commerce giant Alibaba 's international arm on Wednesday launched an updated version of its artificial intelligence-powered translation tool that, it says, is better than products offered by Google, DeepL and ChatGPT.

That's based on an assessment of Alibaba International's new model, Marco MT, by translation benchmark framework Flores, the Chinese company said.

Alibaba's fast-growing international unit released the AI translation product as an update to one unveiled about a year ago, which it says already has 500,000 merchant users. Sellers based in one country can use the translation tool to create product pages in the language of the target market.

The new version is based only on large language models, allowing it to draw on contextual clues such as culture or industry-specific terms, Kaifu Zhang, vice president of Alibaba International Digital Commerce Group and head of the business' artificial intelligence initiative, told CNBC in an interview Tuesday.

"The idea is that we want this AI tool to help the bottom line of the merchants, because if the merchants are doing well, the platform will be doing well," he said.

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