AFA director general Bruno Linyiru and Keproba CEO Floice Mukabana during the signing of the partnership to coordinate Kenya’s marketing efforts for coffee. [Courtesy]
Two State agencies have partnered in a new initiative that is expected to enhance marketing of Kenyan coffee locally and abroad..
The Kenya Export Promotion and Branding Agency (Keproba) and the Coffee Directorate, which operates under the Agriculture and Food Authority (AFA), have developed the new partnership that will see both institutions coordinate Kenya’s marketing efforts in emerging and established coffee markets.
The two institutions have been actively working together in implementing trade promotion initiatives to expand and diversify Kenya’s coffee exports into key export markets.
Kenyan coffee exports have seen variations since 2016 largely due to reduced productivity.
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