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It was hoped that the alliance would empower cultural and creative entrepreneurs to contribute to Africa’s development and integration goals fully.

The ACA, in collaboration with a diverse consortium of partners, including the African Union, UN-Habitat, MoTIV Africa, Inuka Ongoza Africa, Artisans of Innovation, British Council, AfriLabs, Save the Children, Innovation Village and others, was officially launched at the inaugural Africa Urban Forum, representing a stride in leveraging the power of Africa’s creative industries to achieve socio-economic growth and enhance continental unity.

Concerned by the effects of urbanisation on the culture and creative industry, the Africa Urban Forum said the creative economy in Africa is a dynamic but under-tapped engine of Gross Domestic Product growth and employment, with enormous potential to drive the continent’s socio-economic transformation.

It was stated that the global impact of cultural and creative industries generates annual revenues of almost $2.3bn (about $7 per person in the United States) and creates nearly 30 million jobs worldwide, with a significant portion of these jobs held by youth aged 15-29, accounting for 3.1 per cent GDP and 6.2 per cent of all employment, according to the United Nations Educational, Scientific and Cultural Organisation.

Founding Director of the Africa Creatives Alliance, Rita Ngenzi, emphasised the critical need for a coordinated effort to build robust cultural and creative industry ecosystems across Africa.

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