Grapevine

A bitter fight over a multi-billion shilling MTN marketing contract

In 2023, M&C Saatchi Abel approached CTA Space with a proposal.

The South African-based marketing, advertising and communications company was seeking an affiliate marketing agency that would be part of a multi-billion shilling five-year contract.

The deal, spread across 21 markets in Africa and Middle East, was too good to provoke large episodes of excitement in all the right places.

Thus, it was a massive opportunity that presented CTA Space with a new challenge, yet a finger-licking breakthrough of handling one of Uganda’s largest marketing budgets.

In details contained in various correspondences, M&C Saatchi had been shortlisted by MTN Group to pitch in a request for proposal leading to the appointment of a marketing services provider for its operations in southern, East, West, North and Central Africa, and the Middle East.